Advocacy in Action
Jul 1, 2012
WEDO was proud to take the lead on social media for the Women’s Major Group, tweeting for @Women_Rio20. During Rio+20, the @Women_Rio20 account reached over 1800 followers from over 100 countries! The account sent over 250 tweets and was retweeted a total of 675 times! With the support of partners such as @apwldrio20, @mamacash, @femtaskforce, […]
WEDO was proud to take the lead on social media for the Women’s Major Group, tweeting for @Women_Rio20. During Rio+20, the @Women_Rio20 account reached over 1800 followers from over 100 countries!
The account sent over 250 tweets and was retweeted a total of 675 times!
With the support of partners such as @apwldrio20, @mamacash, @femtaskforce, @WorldPulse, @UN_Women, @zonnywoods, @GGCA_Gender, @WomenDeliver and many others, as well as our own account, @WEDO_Worldwide, the #WomenRio hashtag was used and retweeted thousands of times – helping to amplify the voices and stories of women everywhere!
According to UN Women, more than 2,200 tweets using #WomenRio from 1,000 people created 36 million impressions, and reached 5 million unique users during Rio+20.
Efforts also helped to amplify issues with hashtags such as #sexrightsrio and #NoNuclear
In addition, the Women Creating a Sustainable Future site was host to 50 blog updates, plus photos and videos of action on the ground.
Post-Rio, WEDO will work with partners to make sure this momentum is not lost and that we can continue to build this movement through social media and beyond.
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